복면가왕

King of Mask Singer is a music-mystery variety show that became a regular MBC program in April 2015. Contestants compete through song alone while hiding their identities behind masks, as a panel and viewers try to guess who they are from voice alone. By judging purely on vocal ability, free of preconceptions, and revealing identities for a dramatic twist each round, it captivated audiences. Exported to more than 50 countries as The Masked Singer—including Fox in the U.S.—it became a flagship of Korea's global format success.